Our core business – is managing our clients’ business. This is typically a ‘Total Business Management’ service covering strategy, sales & distribution, marketing, logistics and support services. Most assignments relate to . . .
Russia holds exciting business opportunity in many areas but the specifics of the market need particularly deep understanding to succeed. Many companies ‘going it alone’ experience a mistake-ridden, expensive learning process. Typical issues relate to trading model, credit risk, human resources, marketing model, licensing and compliance. Red offers . . .
has an in-place team of experienced management professionals. You need not invest time in building up the experience. Less time on setup and organization; more focus on driving the business.
Our model allows rapid expansion of resources as we allocate from our team or call in expertise from our partners. Or, if needed, rapid contraction.
Two aspects.
Our in-place expertise means you need not invest
time and expense building up needed expertise.
Support is available on an ‘as needed’ basis – either from our own team or our partners. This includes top level management, specialist expertise and back office functions.
We have seen many examples of costly errors as companies take a misjudged approach to the market. We help clients define a powerful and secure market development model, avoiding the need for costly back-tracking or restructuring. Note you will have senior level managers leading your assignment.
Understanding client ambition and scope to deliver
Market analysis
Recommendation/ alignment on strategy
Operational planning
Management/ support model setup
Launch
Ongoing business management with regular client progress & planning reviews
local team includes senior managers with large company leadership, functional specialists and back office support personnel. Our support model enables you to draw on the senior management as and when needed (for example for strategy development, key decision points, key customer meetings) rather than bearing this senior cost on an ongoing basis. This approach allows a highly effective business management model. We do not claim to hold expertise in all areas and for most large projects, we bring in expertise from our network of partners or partner companies. For example, we were appointed by one of the world’s . . .
All projects begin with an open and frank review of client opportunity/ambition and our capability to deliver this. We are open about what we can and cannot deliver.
has particular sector expertise in FMCG, consumer durables, retail, marketing services and some industrial sectors.
Our TBM (Total Business Management) service is typically commissioned by companies that have high ambition for the Russian market but that wish to contain the scale of investment or risk involved.
This management model is also particularly effective where clients seek strong support for setup and market entry but wish to develop their own organisation once the business opportunity is proved.
No TBM projects are the same and, while we leverage on our existing resources and systems, we strongly individualise our approach.
The list below is a sample of projects to illustrate the kind of work managed by our team.
• Management of full business relaunch in Russia for a multinational consumer durables brand. Involved full closure of existing business and leading a new start with new business model, team, distribution partners and growth strategy.
• Managing distribution listing negotiations with national retail chains for a well-known Italian food brand.
• Setup of a Russian wholesale and distribution operation for a European supermarket chain.
• Management of a market-leading consumer brand’s business transition following acquisition. Involved a staged product rebranding, full distribution reorganization and new marketing strategy.
• Evaluating, appointing and training regional distribution partners for an international automotive brand.
• Management of full market launch for a household-name food brand. Involved agreeing entry strategy, setting up the organization and distribution model, leading all aspects of business development.